Gucci GG Canvas Double Pocket Belt Bag with Strap. Gucci logo throughout. 

Condition: Used. Some damage to canvas and discoloration. 

Size: 6 1/2 x 12 x 1/2 in. 

In 1897 Guccio Giovanbattista Giacinto Dario Maria Gucci (1881-1953) left Italy for London to work at the high-end Savoy Hotel as a bellhop, learning about the tastes in fashion, quality, fabrics, and traveling conditions of the hotel’s wealthy clients. After World War I he returned to Florence to open a shop selling imported luggage and developing his own leather goods, but after the 1935 invasion of Ethiopia by Mussolini the League of Nations imposed a trade embargo on Italy, which made leather scarce. This pushed Gucci to introduce other fabrics such as raffia, wicker, wood, linen and jute, as well as producing the rombi motif, a Gucci signature, and a new tanning technique to produce “cuoio grasso” (translated literally as “greasy leather”). Gucci’s wife and children all worked in his shop, and his son Aldo became increasingly involved in the family business, convincing his father to open a new shop in Rome in 1938 and launching more Gucci accessories, including gloves, belts, wallets, and keychains. After World War II Gucci distributed the shares of the company between his three sons, with Aldo at the lead expanding the company to have shops in New York, Paris, London, Hollywood, and Palm Beach, Florida. The Gucci brand became synonymous with the Italian dolce vita period, eventually releasing clothing, watches, perfumes, and even specialized trim packages for luxury vehicles. In the 1980s Aldo’s sons began feuding about the future of the company, leading to the entire Gucci family being ousted by 1993 and the murder of Aldo’s nephew Maurizio by his ex-wife, and as of today the company operates over 500 stores and outlets worldwide. 

Used. Some damage to canvas and discoloration. 

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