(58) Vintage Coca-Cola Super Bowl Lapel Pins. 1985 Coca-Cola Super Bowl Collection features two framed sets of commemorative NFL pins, including one display of individual team helmets and another documenting Super Bowl champions through Super Bowl XXIII. 

Largest Box: 11 1/4 x 14 1/4 x 2 1/4 in. 

The Coca-Cola Company has long produced limited-edition Super Bowl lapel pins as part of its broader promotional and hospitality efforts around the Super Bowl, turning small collectibles into coveted pieces of sports and advertising memorabilia. These pins are typically distributed to employees, partners, and VIP guests rather than sold widely, which adds to their scarcity and appeal among collectors. Designs often incorporate Coca-Cola’s iconic branding alongside the host city, team imagery, or the official Super Bowl logo, making each pin a snapshot of a specific year’s event. Over time, they’ve become part of a niche collecting culture, with enthusiasts valuing rare editions—especially from milestone games or unique host locations—for both their aesthetic detail and their connection to one of the biggest annual events in sports and marketing.

All items are sold AS IS. Lot and condition details are for descriptive purposes only. Sarasota Estate Auction is not responsible for errors and/or omissions of condition. The absence of a condition report does not imply that the lot is perfect or free from wear, flaws, or characteristics of age. Please bid according to your own expertise, or request any additional information and/or photographs you deem necessary.